Network hub is Family Discovery Channel October 13

via press release:

HUB FOR RED
DISCOVERY CHANNEL FAMILY October 13

- Hasbro and Discovery Association aims at the creation and success of the award-winning and entertaining content for children and families on -

Out Discovery Communications and TV veteran Tom Cosgrove appointed GM of Discovery Channel family, group president Henry Schleiff - -

(Silver Spring, Maryland, and Pawtucket, RI.) - Discovery Communications (NASDAQ: DISCA, DiscB, DISCK) and Hasbro, Inc. (NASDAQ: HAS) announced today the Hub Network Discovery Familia channel Effective October 13, 2014 network to expand its programs to serve families in prime time and continue to the content of Hasbro Studios award-winning children improve during the day.

During the day, visit the Family Channel offers a solid line for the new brand "series from Hasbro Studios programming beloved library, including MY LITTLE PONY, bots RESCUE LITTLEST PET SHOP and transformers, during prime time served The network an audience growth of families began in the hub network to develop. Programming in prime time on three decades of leadership discovery in creating the content of the highest quality in the world are based. actual that appeals to the whole family in natural history, adventure, animals and science education are human first series, TIME WARP, FLYING WILD ALASKA, Africa and Extreme Engineering: GRAND revealed.

"The next chapter of our cooperation is the strengths of both content and amazing discovery program Hasbro Family Discovery Channel with the award-winning brands Hasbro and get the most popular shows of the discovery page nonfiction history, the use of appeal to children and families," said President and CEO Brian Goldner, Hasbro said . "Discovery Communications has a history of nearly 30 years of branding television that create the most value for advertisers and distributors through its world-class raft-programming and hope us together on the development of this network."

Under the leadership of President Henry Schleiff group, Tom Cosgrove takes over as General Manager of Discovery channel family to take as the new channel and all operations and network programming manage, in close collaboration with Hasbro Studios team site Hasbro will provide studio-product in the day . Schleiff monitored the recovery and growth of multiple networks within the portfolio of discovery. Previously Cosgrove was held as Executive Vice President and Chief Operating Officer of Discovery Channel and Science Channel, and has leadership positions at ABC Family, Fox Family, Fox Kids Channel and TV Guide before time to explore. He recently directed and 3The 3NET Studios.

"Hasbro is a world-class company with franchises and characters that appeal to children and families around the world. They were great partners in recent years, our TV audience of children in the United States have developed and we expect strong collaboration and continuous, as we move to the Discovery Channel "chain family together, Discovery Communications, President and CEO David Zaslav. "The jurisdiction of Henry in the development and growth of strong brands with experience in the discovery of Tom flagship of the brand and the deep background of the family program at a large management team to lead the network for future growth."

Repositioning Family Channel discovery is based on the strategy to maximize the discovery of its portfolio of channels to meet the audience and create value for retailers and advertisers, while creating high-quality content partners to long-term value of work is based. The network hub of nearly 56 million households in 2010 increased to about 70 million American households today. Since its launch, the good performance of the content of the Hasbro Children contributed to the overall grid P2-11 day and 89% in the last three years, the hub network has always been the cable network co Vi children between 2-11 children , plan to do with adults 18-49 for the partners to continue exploring the family.

"Brian and I want to thank the whole team of the network hub of his passion and commitment to building the brand over the last five years," Zaslav said. "You are out a fantastic group of leaders from extremely creative and inspiring leader Margaret Loesch., We are grateful for their work in creating a channel with Discovery and Hasbro were incredibly proud."

Family Discovery Channel is a joint venture of Discovery Communications and Hasbro, Discovery Communications with taking a 60% stake in the new channel and the participation of Hasbro reduced 40% continue. The network is consolidated and managed as part of the portfolio of network discovery.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DiscB, DISCK) is the number one pay-TV programmers in the entire 2.7 billion in more than 220 countries and territories accumulated millions of subscribers worldwide. Discovery is dedicated to satisfying curiosity, commitment and entertain the audience with quality content on television networks around the world, Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery led, and says Unite joint venture network OWN: Oprah Winfrey Network. Discovery also controls Euro Sport International, a group of the leading sports entertainment brands such as chains of six pay-TV in Europe and Asia. Discovery also is a leading provider of educational products and services in schools, including a number of award-winning K-12 digital textbooks, Discovery Education and a count of the digital file with a broad portfolio online, including discovery of digital networks. For more information, please visit www.discoverycommunications.com.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company to realize the fundamental importance of play for children and families through the creative expression of the portfolio of world-class brand of the company inaugurated including transformers, MONOPOLY, PLAY-DOH, MY LITTLE PONY, Magic: The Gathering, Nerf and Littlest Pet Shop. Toys and games, TV shows, movies, digital games and a complete authorized program, Hasbro strives to delight its customers worldwide with innovative games and entertainment experiences in a variety of forms and formats, anytime and anywhere. Hasbro Studios is responsible for branded entertainment oriented story around Hasbro brands through television, movies, commercials and simplified production company. Thanks to the strong commitment of the company to corporate social responsibility, including foundations, Hasbro will help a safer and more sustainable world for future generations to build and positive impact on the lives of millions of children and families per year. He was honored for his efforts by named one of the "World's Most Ethical Companies" and one of Corporate Responsibility Magazine ranked the "100 Best Corporate Citizens". Learn more at www.hasbro.com.